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1 реклама с целью продвижения товара
Economy: selling angleУниверсальный русско-английский словарь > реклама с целью продвижения товара
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2 коммерческий аргумент
1) Naval: sales angle2) Advertising: sales feature, sales point3) Business: sales angle mark., sales argument, sales claim, selling pointУниверсальный русско-английский словарь > коммерческий аргумент
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3 прямой
1) ( без изгибов) straightпряма́я ли́ния — straight line
идти́ прямо́й доро́гой — take [go by] a direct route [ruːt]
2) (вертикальный, выпрямившийся) upright, erect3) (непосредственный, без промежуточных инстанций) throughпо́езд прямо́го сообще́ния — through train
прямы́м путём — directly
говори́ть по прямо́му про́воду (с тв.) — speak on a direct line (to)
прямая прода́жа — direct selling
прямая почто́вая рекла́ма — direct mail advertising
прямы́е вы́боры — direct elections
прямо́й нало́г — direct tax
прямо́й насле́дник — direct heir [eə], heir in a direct line
4) ( откровенный) straightforward; frank; sincereпрямо́й вопро́с [отве́т] — direct / straightforward question [answer]
5) ( безусловный) realпрямо́й убы́ток — straight loss
пряма́я вы́года — sure gain
••прямо́й у́гол мат. — right angle
пряма́я кишка́ анат. — rectum
пряма́я речь — direct speech
прямо́е дополне́ние грам. — direct object
в прямо́м смы́сле э́того сло́ва — in the literal sense of the word
пряма́я противополо́жность (дт.) — exact opposite [-zɪt] (to)
пряма́я наво́дка воен. — direct laying
прямо́й наво́дкой — over open sights, by direct laying
прямо́й пробо́р — parting in the middle
прямая переда́ча (по радио, телевидению) — live [laɪv] / direct transmission [-nz-]
См. также в других словарях:
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